AS Proactive Accounting & Taxation Services
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AS Proactive Accounting & Taxation Services
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AS Proactive Accounting & Taxation Services
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About The Business
AS Proactive Accounting & Taxation Services
This is not traditional accounting. We focus on what happens next — helping you plan with clarity and confidence.
Founded by a former senior professional from a top-tier global accounting firm, our practice was established to deliver strategic, high-quality advice typically reserved for large corporates and high-net-worth families — but made accessible to everyone, from high-net-worth individuals to everyday business owners.
We work with clients whose financial affairs require more than standard compliance. They require structure, foresight, and thoughtful strategy — delivered with care and discretion.
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We provide a comprehensive range of services across our specialist areas, supporting start-ups, established businesses, individuals seeking greater control of their superannuation, and high-net-worth family groups.
We are committed to delivering a responsive, proactive, and personalised service. With deep expertise and a strong focus on quality, our team is dedicated to helping you build, grow, and protect your financial future.
We empower our clients to harness technology to work smarter, not harder—driving efficiency, achieving agreed objectives, and delivering the best possible outcomes.
Our diverse client base includes Inbound, Outbound multinational organisations, industry-leading professionals, dynamic and growing SMEs, and everyday individuals and families seeking trusted guidance to achieve their financial goals.
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SHAN SUTHARSAN
Director
Shan has nearly 15 years of experience advising business owners and high-net-worth individuals on complex financial and taxation matters. He delivers strategic, commercially focused solutions designed to support clients’ long-term objectives. His expertise includes business structuring and tax planning, helping clients build efficient and sustainable frameworks for growth and asset protection.
His accounting career has spanned respected boutique and mid-tier Chartered Accounting firms across Australia, as well as a Top 20 accounting firm in Sydney. In these roles, he has advised privately owned groups, high-net-worth individuals and families on business structuring, tax optimisation, and long-term growth strategies. This breadth of experience has equipped him with strong technical expertise and practical commercial insight, enabling him to navigate complex matters with clarity and precision.
Shan holds a Bachelor of Commerce majoring in accounting, as well as a Postgraduate Degree with Honours in Accounting from New Zealand. Shan is a Provisional Member of Chartered Accountants Australia and New Zealand (CA ANZ) and is also a Registered Tax Agent with the Australian Tax Practitioners Board.
Shan is known for his disciplined, detail-focused approach and his ability to combine technical rigour with practical judgement. He believes effective advisory extends beyond compliance, focusing on foresight, sound structuring, and the long-term protection of assets. Outside of work, Shan enjoys spending time with his young family and staying active through running and tennis.
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John Cotton
Consultant
John Cotton is a highly accomplished accountant with more than 30 years of Australian and international experience spanning accounting, taxation, internal audit, and risk management.
A PricewaterhouseCoopers (formerly Price Waterhouse) trained Chartered Accountant, John began his career in Melbourne before moving into international internal audit and risk management. Early in his career, he worked as a Corporate Internal Auditor for United International Pictures, leading fraud investigations across Chile, Thailand, and South Korea. During this time, he assumed operational leadership roles in both Chile and Thailand, demonstrating strong commercial and management capability.
In the mid-1990s, John joined KPMG in London, where he played a key role in developing risk management methodologies that became aligned with emerging international risk management standards and modern internal audit practices.
In 2001, John founded a London-based risk consultancy, advising organisations on risk identification, control frameworks, and operational improvement. With the introduction of the Sarbanes-Oxley Act (SOX) in the United States, his practice expanded significantly. He project-managed SOX implementation for Airspan Networks Inc. and held senior advisory roles on compliance projects for National Australia Bank and Allied Irish Banks.
After working in more than 30 countries over 18 years, John returned to Australia in 2006, undertaking a senior contract role with Deloitte. He led outsourced internal audit engagements for Orica and Sigma Pharmaceuticals.